K-Trends

Halmaenial & Korean Newtro Guide 2026: Why Global Gen Z is Obsessed with the ‘Korean Grandma’ Aesthetic?

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In 2026, the global fashion and food landscape has been unexpectedly conquered by a style once reserved for elderly women in rural South Korea. Known as Halmaenial—a portmanteau of Halmeoni (Grandmother) and Millennial—this trend reflects a broader cultural shift towards authenticity, comfort, and heritage. What started as an ironic appreciation for vintage floral patterns has evolved into a multi-billion dollar market influencing high-fashion houses and global snack giants.

[Global Report] The Great Shift: From Historical Rivalry to Cultural Partners—Koreans’ Changing Perception of Japan in 2026

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Koreans' Changing Perception of Japan in 2026

We analyze the shift in Koreans’ favorability toward Japan, which reached an all-time high as of 2026. This analysis provides a clear picture of the MZ generation’s pragmatic tendency to separate history and culture, as well as a future-oriented outlook for Korea-Japan relations.

[Selective Small-scale Spending] Survival Strategy in the Era of High Inflation: The Duo of Extreme Frugality and Value Consumption

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Executive Summary Detailed Guide: Analysis of Selective Small-scale Spending by Segment Selective small-scale spending in Korean society is more than just saving money; it is a highly strategic form of consumption designed to maintain one’s identity through the efficient allocation of resources. Category Extreme Saving Area Selective Value Spending Area Remarks & Key Trends Items … Read more

[Wellness 4.0] Introduction of Data-Driven Personalized Health Management and Lifelong Prevention Systems

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Analyzes the era of ‘Wellness 4.0’ where health is pre-designed with data beyond treatment. Details the reality of Korea’s lifelong prevention system combining AI and national data, along with practical guides for users.

[Feelconomy] A New Korean Economic Trend Where Emotional Satisfaction Drives Consumption

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Analyzing ‘Feelconomy,’ a new driver of the Korean economy where people buy ‘moods’ rather than functions. This post details the characteristics of emotion-centered consumption for stress relief and self-identity, along with industrial changes and smart tips.

[Kind Content Counterattack] Qualitative Growth of K-Content and Global Market Realignment

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‘Kind Content’ featuring humanity and justice is reshaping the global market. We analyze the secrets behind the qualitative growth of K-content, which has opened the era of 50 trillion won in annual exports along with 300 trillion won in government investment.

[K-Trend] The Rise of 1.5-Person Households: Paradigm Shift in Korean Housing and Co-living Solutions

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Highlights the emergence of “1.5-person households” as a new housing solution in major Korean cities. Provides a detailed guide on the features and selection of co-living houses that offer both privacy and community benefits.